Creative Lead for Anine Bing’s 2023 360º Global Marketing Campaign: Oversaw the development and execution of a two-part campaign featuring Kate Moss, photographed by Chris Colls. The first phase introduced our Fall collection and revealed Kate Moss as the new face of the brand. The second phase spotlighted the launch of the bestselling Kate Bag, with a London-centric campaign and exclusive event.
The global launch of Anine Bing's Kate Tote increased impressions for the brand by over 120%. This success was achieved through a multi-tiered strategy that included a global launch event in London, out-of-home (OOH) advertising (such as billboards and taxi wraps), a WSL activation with Harrods, retail events, and influencer partnerships.