Lara is a skilled creative leader from Geneva, Switzerland. She has a proven track record for building, mentoring, and managing happy, productive teams. She successfully executes 360º brand strategies from start to finish. Her commitment to collaborating with cross-functional teams always results in innovative solutions that positively impact revenue and growth. She is passionate about marrying data to creative in order to find powerful solutions that put the customer experience first.

As a key art director and designer for several US and international brands, Lara has extensive knowledge in creative direction for 360º marketing campaigns, e-commerce, content strategy, web design, social media, production, and events.